Onchain Alpha | Discovering Actionable Insights for a New Generation of Crypto Marketers

In this episode Humpty Calderon speaks with Adam Levy, Producer of the Mint podcast and Co-founder of Bello

Summary:

The conversation covers topics such as podcasting, building an on-chain audience, the role of Bello as a no-code analytics platform, distribution and social insights, on-chain experiments and going viral, the integration of XMTP and social platforms, cross-chain challenges and solutions, participating in A16Z's Crypto Startup School, and the role of grants and accelerators. In this conversation, Adam Levy discusses his experience at A16Z's crypto startup school and the importance of building a supportive community. He also compares traditional education to the emerging education in the crypto space. Additionally, he shares insights on the power of networking in the crypto industry and the value of creating content. The conversation concludes with a discussion on Bello's public product launch and future plans.

 

Takeaways:

 

Building an on-chain audience is crucial for creators and businesses in the crypto space. Bello is a no-code analytics platform that helps users understand and engage with their on-chain audience. Distribution is a key challenge in Web3, and platforms like Farcaster and Lens are helping creators reach their audience. On-chain experiments, such as going viral and leveraging social insights, are emerging trends in the crypto space. Cross-chain interoperability is a challenge that needs to be addressed for the seamless transfer of data and value across different blockchains. Participating in accelerators like A16Z's Crypto Startup School can provide valuable mentorship, funding, and networking opportunities for early-stage projects. Grants play a crucial role in supporting developers and founders in the early stages of their projects. Building a supportive community is crucial for founders in the crypto industry. Traditional education may not always provide the necessary skills for success in crypto, but extracurricular activities and networking can be valuable. Networking in the crypto industry is often built through conferences, content creation, and providing value to others. Bello recently launched its public product and is focused on helping users better understand and engage with their on-chain audience.

 

Timestamps:

00:00 Introduction and Podcasting Journey

5:47 Building an On-Chain Audience with Mint and Bello

10:03 Bello as a No-Code Analytics Platform

12:44 Bello as an Opinionated Platform

16:32 Distribution and Social Insights

19:35 Leveraging On-Chain data and Social Insights to become a better creator

23:38 Integration of XMTP and Social Platforms

27:01 On-Chain Experiments and Going Viral

34:23 Cross-Chain Challenges and Solutions

43:00 Participating in A16Z's Crypto Startup School

47:16 The Role of Grants and Accelerators

48:50 Building a Supportive Community

51:23 Traditional Education vs. Crypto Education

53:48 The Power of Networking in Crypto

54:32 Closing Remarks and Future Plans